Take the NEXT STEP UP by expanding your Leadership Mindset and Coaching Knowhow to match our increasingly complex world of rapid emergent evolutionary change.


StageSHIFT Coaches

guide Senior Executives to lean into their leading edge, release earlier shadow inhibiting their effectiveness, and upgrade their mindset. Leaders discover how to consciously evolve their current leadership capacity to a more expansive open systemic mindset and courageous caring heartset embracing purpose, people, planet, new possibilities, and the power of potential.

We accelerate the expansion of meaningful inner and outer leadership growth to create a more fluid flowing organizational culture that can realize its aspirational goals for the business ecosystem, grow strong and flourish. We enable your Clients: Leaders, Teams, and Organizations, to Transform from within and collaborate adaptively to become authentic instruments in creating a more inspiring future for us all.

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Maturing Leadership Perspectives

Most Executives embody the accountable Achievist: the high performing heroic leader who drives performance and thrives in a conventional competitive environment where profits come first. This is no longer enough at Senior Executive Levels where leaders need an upgrade in Mindset and an expanded Heartset to take courageous, confident action in a complex, uncertain, changing world.

StageSHIFT Vertical Holistic Development enables leaders to transcend Complexity, trust Uncertainty, embrace Diversity, and transform the Collective at the level of Synergist. The Synergist is a bold, Systemic, Adaptive, Transformative leader who flourishes in a complex systemic context leading purpose, people, profits, and divergent diverse stakeholders to realize inspiring sustainable results.

StageSHIFT delivers a proven accelerated journey to enable this vital leadership growth. It goes well beyond conventional development programs by integrating Self, Other, System and Culture with 3rd generation Transformative Coaching. We deliver a profound contextualised, socialised learning experience where Executives apply proven strategic frameworks and adaptive techniques in the workplace in collaboration with their peers. 

We also offer deep inquiry, a rich breadth of systemic meaning-making revealing underlying patterns and themes, and new illuminating insights. By embracing and exploring all that is, executives are supported and encouraged, challenged and stretched to nurture and nourish their latent inner talents and heal the shadow beneath reactive emotions. This leads to wiser, compassionate leadership, courageous inspired action, and purposeful meaningful work.

Upgrade Your Mindset and Expand Your Leadership Capacity and Impact

CATAPULT YOUR GROWTH and EXPAND YOUR KNOWHOW with a 40-Week Program to Explore and Enable the Development of a Vertical StageSHIFT in your Mindset so you can Match and Rise Above the Complexity and Uncertainty of Today’s VUCA World.

Apply Systemic Frameworks and Holistic Techniques to Cultivate Your Leadership Capacity, Create an Empowering Workplace, and Build a Collaborative, Innovative, Adaptive Culture that leads to a Flourishing, Sustainable, Inspiring Business Ecosystem.


"The StageSHIFT Program is unique in that it takes a holistic approach to transformation. Antoinette is a collaborative intuitive whose depth of knowledge in leadership development is unsurpassed. In a short period of time, she has galvanized the organization in a way that is remarkable due to her ability to understand and engage with people.

She has clear insight into what drives behaviours in the workplace and how to make momentous changes in perspective. Her strong strategic focus, business acumen and gracious understanding of people mean you will gain far more than you expect!

Did I say there was a whiff of culture change in the air? There is a gale force wind blowing and the organization and people are the ultimate winners!"

- Anne Cosgrove, Executive Director People and Culture

“Antoinette was an engaging, skilful, challenging and enthusiastic person to work with. She integrated many new initiatives to transform our culture creating momentum from which results soon flowed.

The terrific speed of success was due to her great ability to engage with the leaders and ensure that the adopted strategies were well understood and effectively implemented to drive toward the desired outcomes.

She was a vital source of energy and inspiration in setting our new course and getting us going!"

- Pat Richards, CEO Shared Business Services Company

"Antoinette instigated a terrific collaboration with us by leading a Strategic Offsite for our new Executive Team. It was an invigorating and highly productive 2-day workshop to set our Strategic Direction and the Leadership Culture we wanted.

She then designed and led a CONFIDENT Leaders Program that enabled the Top 75 leaders become more self-aware and develop the courageous authenticity and team accountability to lift our performance.

Her broad strategic perspective and deep insights into mindfulness, emotional intelligence and personal power stimulated a significant shift in our ability to collaborate with our business partners and build a thriving sustainable agricultural sector."

- Michael Bullen, Deputy Director General, Agriculture

A Moving Experience

The Evolutionary Heroic Journey is iterative and cumulative. The analogical transformation from caterpillar to butterfly upgrades the mind, deepens awareness, expands the heart, releases shadow, and shifts our identity from our independent self to the interdependent systemic collective.

StageSHIFT offers a proven accelerated pathway through Self, Other, System, and Culture. We deliver inner and outer transformative change in just 1-2-years instead of the usual 5-6l.

We discovered that applying our liberating leadership frameworks in the workplace, cultivating the holistic self, resolving personal and cultural shadow, and undertaking transformative 3rd generation coaching with Coaches at mature Synergist, speeds up organic vertical development.

We can customize our Systemic Adaptive Transformative Leadership Development concepts, constructs, and content to match your unique situation and aspirations.


Hi, I'm Antoinette Braks,

Founder of StageSHIFT.

I'm a Master Executive Coach with over 8,000 hours of Individual, Group and Team Coaching Experience with Senior Executives and Executive Coaches following a 30-year global corporate career including leadership roles with Shell and Korn Ferry.

I hold a PhD in Leadership Psychology and Transformative Coaching and an MA in Management Research from Macquarie University, an MBA from London Business School, Advanced Coaching Supervision from Oxford Brookes University, a Dip Intl Mkgt (Hons), LLB(Hons) and BA from the University of Auckland.

I’ve been working explicitly in Vertical Holistic Leadership Development with Senior Executives for over 15 years and hold an inter-systemic Alchemist mindset.  You can find out about my research findings in Executive Coaching in Strategic Holistic Leadership (McGraw Hill 2020), and was honoured to win the CEO Award for Leadership Coaching 2020.

My career has always been important to me. I’ve been a bit of a crusader. This has enabled me to excel and also got me into hot water from time to time. I've learned how to bridge opportunity with reality in the deeply transformative systemic work we do. I'm focused on becoming more patiently aspirational, gently provocative, and humbly tenacious.


Upgrade Your Mindset and Expand Your Coaching Capacity and Impact

CATAPULT YOUR GROWTH and EXPAND YOUR KNOWHOW with a 40-Week Program to Explore and Enable the Development of a Vertical StageSHIFT in your Mindset so you can Match and Rise Above the Complexity and Uncertainty of Today’s VUCA World.

Apply Systemic Strategic Frameworks and Holistic Techniques to Develop your Self and your Practice so your Senior Executive Clients can Uplift their Workplace and Build a Collaborative, Innovative, Adaptive Culture that Generates a Flourishing Ecosystem.


Exceptional Outcomes

Our integrated approach to Vertical Systemic Holistic Development for leaders, teams, their organizations and external stakeholders, generates extraordinary results fast!

We range across Identity, Journey, System, and Culture. We offer deep profound inquiry, a rich breadth of systemic meaning-making revealing underlying patterns and themes, and reach into new illuminating insights through our mature Synergist and Alchemist presence.

By embracing and exploring all that is, participants are supported and encouraged, challenged and stretched to nurture and nourish their latent inner talents while healing the shadow beneath reactive emotions.

We also offer Systemic Strategic Scaffolding and Authentic Adaptive Leadership techniques and processes for direct application in the workplace in collaboration with colleagues. Clients can ‘experiment’ with proven approaches that lead to an innovative, adaptive, collaborative, empowered culture and sustainable high trust team performance.

This leads to wiser, compassionate leadership, courageous inspired action, and more purposeful, meaningful lives.

"I am blown away and mesmerized by the amount of knowledge, research, techniques and tools Antoinette has put together! Not only has she helped me to take my leadership development programs to a totally new level of impact, she has also elevated my own consciousness and strongly contributed to my soul development.

Antoinette is the most aspirational, knowledgeable and loving leader I have come across. She is the go-to thought leader, mentor and guide in vertical development."

- Jessica Lowenhielm, Transformative Executive StageSHIFT Coach

"Antoinette's profound and rare capacity to inspire developmental movement in individuals, teams, and the wider community is remarkable.

She is part of a class of brilliant, humble human beings who invite you to fully meet yourself, your shadows and unfolding potential, simply by their presence and capacity to hold that space. Her unique, well-researched body of work enables leaders to integrate business and human development."

- Jacqueline van Paassen, Transformative Executive StageSHIFT Coach

"Antoinette has a unique style and approach. I'd emphasize her discernment and the ability to beautifully conceptualize complex ideas and get to the very core of things. I am fascinated with her methodology and her constantly inquiring mind and lightness.

Another unique thing is the community of late stage coaches and the depth of conversation that I rarely experience anywhere else."

- Ekaterina Surkova, Transformative Executive StageSHIFT Coach

Certification in the Vertical Holistic Leadership Profile Assessment

The VHLP is a breakthrough Capability-based Vertical Self-Assessment that generates a sophisticated 40p Report. Executives ignite their Self-Awareness, enjoy a uniquely resonant Discovery Debrief, and create a 12-month Map of their Journey to consciously cultivate their Evolution. The Assessment can be accompanied by Online Resources.


The VHLP Assessment

The VHLP Capability-based Assessment covers 6 Levels of Vertical Holistic Development from Specialist to Alchemist, 5 Leads in Action for each of 4 Lines of Development: AQ, EQ, MQ and SQ, and 3 Limits in Development related to Shadow: Absence, Defence, and Offence. It immediately deepens self-awareness and invites new possibilities into more expansive leadership development at more advanced urgently levels of adult maturity.

The Report offers a rich outline of Vertical Holistic Leadership Development, and sets out the participant's Top Seven Strengths, Stressors, Blind Spots, and Stretches. The Discovery Debrief delivers a unique thematic resonance approach to distil key insights and aspirations. It also provides a series of actions and practices to guide and support the executive’s conscious cultivation of their Vertical Holistic Leadership Development in the next 12-months.


"The Vertical Holistic Leadership Profile was the best, most useful piece of reading I have ever done. I read it cover to cover three times. My own results aside, I learned so much about what leadership really means. I found the “Holistic” approach especially enriching – it goes well beyond the most evolved leadership concepts I have come across so far."

- Bindra, Navneet Singh, Ingram Micro

"I had been seeking answers and tools in a variety of different places to pull myself forward to my next step. I was fascinated and inspired by the way the VHLP systemized and helped me see the patterns very clearly. It gave me a deeper explanation for a lot of the issues that I was facing, as well as concrete and practical actions to further my development. In short it was like being recognized for who I really am and thus every comforting word and clear action rang crystal clear in every part of my being. "

- Jakob Holm Nielsen, People & Culture Business Partner Oatly

"From the outset, the questions posed in the VHLP made me reflect on a deeper level. The Discovery Debrief greatly increased my awareness. 

Powerful insights for clear action emerged for me as a result. StageShift coaching and the VHLP adds a different layer to leadership development that supports leaders and the organisations they lead to add greater value to their stakeholders and communities."

- Annette Byrne, Director Leadership & Talent, Central Bank of Ireland

Extend Your Coaching Further with DEEPER Super & Advanced Programs

StageSHIFT guides you to consolidate your Expanded Leadership Capacity at Synergist and onto Alchemist. This includes our DEEPER Coaching Supervision Program, Vertical Systemic Team Dynamics, and our new IMPACT Vertical Assessment of Organizations.

Once you gain your StageSHIFT Coaching Certification, you can also access Online Executive Resources produced by StageSHIFT to co-design Leadership Programs around our unique RADAR Vertical Learning Architecture and scale your Coaching Business. 


"I feel and believe strongly that this is 'the real deal' in executive leadership development. As a humble attempt, I would say that it is unrivalled in its blend of science and applied wisdom, and in the inner more conscious self that evolves in embodied leadership presence."

- Paul Smith, Transformative Executive StageSHIFT Coach

"Antoinette is one of only three Thought Leaders I know who credibly and passionately integrates business and spirituality. It's rare and profound, and much needed today. Her brilliant intellect, fearless consulting and coaching has created a great suite of offerings."

- Emma Pearson, Transformative Executive StageSHIFT Coach

"The Program was indeed transformative. Through her collaborative, uplifting and deeply thought provoking approach, Antoinette challenged me to enquire deeply and articulate concepts that were just beyond my reach. It lifted my consciousness to another level. Her work is brilliant!"

- Heather Monro, Transformative Executive StageSHIFT Coach

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Receive the first 2 Chapters for FREE.

Enjoy the first two chapters of Executive Coaching in Strategic Holistic Leadership to find out more about the History and Stages of Vertical Development. We'll also email you with our new insights, a play on words, our latest offers, and my story as it unfolds. Click on the book to purchase it on Amazon.

Your contact details are private and confidential, and safeguarded on the well-protected Kajabi platform.

"Antoinette Braks' brilliant work, supported by her research, has focused on a pivotal arc in the developmental spectrum - the capacity of our leaders and coaches to take a mature, 4th Perspective. She has accessed the most salient aspects of different developmental models to create an effective, practical and grounded approach for guiding those who are ready, opening their eyes to the next generation of coaching and leading. This is much needed in a world that is hungry for new eyes that will see what is not yet seen, and heal hidden dilemmas that have not yet been identified."

- Terri O'Fallon, STAGES Global Thought Leader

"In these trying times of an unprecedented global health crisis, the smooth day-to-day running of civic affairs is disrupted. Thus, it is more urgent than ever before that mature leaders are at the helm of societies and corporations. As the speed and reach of global change and challenge in all areas of life is increasing, it becomes vital that more people develop the ability to take multiple perspectives, think systemically, consider the long-term effects of decisions and base them on the best available scientific evidence. This book offers a path to help leaders acquire these later stage characteristics."

- Susanne Cook-Greuter, STAGES Pioneer

"If executive coaching supports the transformation from Achievist to Synergist as this book lays out, it will become much more than the support towards achieving the next goal on the career ladder. It will instead become a transformational dialogue: a holistic path that can humanize our world."

- Reinhard Stelter, Psychology Prof. Copenhagen University. Author 3rd Gen Coaching

"This is a much-needed research-based book that shares crucial tools and techniques for coaches that are proven to move clients through the levels of developmental maturity."

- Maureen Metcalf, CEO Innovative Leadership Institute

Take Your Leadership to the Next Level!

Executive Leaders

Accelerate your Strategic Authentic Leadership Development to quickly become a more visionary, inspiring and purposeful leader who is highly effective in Senior Executive Roles.


Executive Coaches

Elevate your Coaching Presence to Synergist, and then use the proven 8-Step StageSHIFT System to fast track the growth of your Executive Clients leading Divisions, Regions and organizations.


StageSHIFT Coaches

Advance your Coaching Capacity with DEEPER Supervision, Vertical Systemic Team Dynamics, and our new Vertical Systemic IMPACT Profile to assess the Vertical Development of organizations.