The StageSHIFT Vertical Coaching Certification is a Journey in Consciousness! 


Apply the proven 8-Step Systemic StageSHIFT Architecture to accelerate your own and your clients' development. Quickly become more extraordinarily effective, purposeful and inspiring as an Executive Coach and guide your clients to transform their organization and create a more sustainable ecosystem.

  • FREE¬†YOUR MIND: Cultivate your mindset by raising your positive self-expression in thought, word, and action while opening your heart to our humanity and the divine inspiration to become more.
  • MOVE INTO FLOW: Learn to design and¬†build the Systemic Strategic Scaffolding to create a highly adaptive, innovative, and collaborative workspace with a High Trust Team Performance Culture.
  • IN HALF THE TIME: By infusing consciousness in the StageSHIFT 8-step systemic architecture, we partner with the universe to rise into our latent potential as Synergist and Alchemist leaders.

StageSHIFT enables CXOs and their Teams to quickly become Visionary Inspiring Purposeful Leaders with a Synergist Mindset who can Cut Through Complexit, Trust the Flow of Uncertainty and Treasure Diversity!


We know that Leadership Development Programs are often ineffective. 50-70% of new Senior Executives fail in the first 18 months in their role, because they don’t get the advanced CXO development or coaching needed for this level.

This is StageSHIFT's niche. We offer you a highly effective fast track 8-Step Holistic Solution that offers clients a 20* ROI. We promise significant leaps in Leadership Effectiveness, People Engagement, Creative Productivity and Business Performance within months rather than years.

Our research shows that rapid results emerge from generating simultaneous StageSHIFTs in the leader's mindset and their systemic context. Our proven coaching frameworks, processes, and techniques integrate self, others, system and culture. The StageSHIFT Architecture simultaneously enables vertical holistic development and  culture evolution at scale.

Coach leaders to build a conscious business with courage and integrity, and become Visionary Inspiring Purposeful - VIP - leaders in less than half the usual time …  so they can confidently lead a thriving, flourishing business ecosystem!




Become a Transformative Coach for Senior Executives

Discover the evidence-based formula to Vertical Systemic Holistic Development and use it to enable you and your clients to:

  • Lead your business, division, region or organization to realize sustainable outcomes during challenging volatile times.
  • Free yourself and your clients from pressing deadlines, difficult people,¬†and heavy workloads,¬†and move into emergent flow.
  • Enjoy the¬†peace of mind¬†and inner wellbeing following shadow resolution¬†and soul evolution,¬†to build trusted relationships.
  • Cut through complexity with¬†the intuitive awareness that enables you to see beneath and beyond systemic dynamics.
  • Leave a legacy of a more sustainable, healthy, and equitable business ecosystem for current and future generations.


  • Won Successive Promotions to CXO roles with larger companies.
  • Delivered¬†consistently on¬†almost impossible¬†deadlines on $1B+ Programs.
  • Created 30% leaps in¬†People Engagement by implementing¬†Value Creation Streams.
  • Increased their Leadership Effectiveness by 20% in 1 year, measured by 360 Reviews.
  • Won Industry Awards¬†e.g.,¬†The Most Outstanding Infrastructure Project of the Year.
  • Become highly sought after inspiring Keynote Speakers with amazing reviews.
  • Been Awarded¬†esteemed Public Service Medals¬†for Extraordinary Service.
  • Doubled¬†sustainable business revenue growth in a matter¬†of¬†months.

We partner with you so you can become more and realize your highest aspirations. Learn to master time, move into flow, diagnose shadow, eliminate emotional triggers, cultivate your most inspiring self, find your voice, embrace diversity, and develop the inner confidence and outer presence to strategically and systemically lead your team, business, division or organization and stakeholders to success. Become the inspiring conductor of an incredible orchestra so that your extraordinary contribution echoes through time for others to emulate.


Antoinette is one of only three Thought Leaders I know who credibly and passionately integrates business and spirituality. It’s rare, it’s profound, and it’s much needed in the world today. Her brilliant intellect, fearless consulting, coaching and OD skills, have generated a great suite of offerings for  coaches, OD consultants, and of course the senior-most leaders in organisations, who want to be a part of creating a healthy future with regenerative business practices.

- Emma Pearson, Transformative StageSHIFT Leadership Coach and Consultant

It has been a true privilege to have Antoinette as my guide, coach and teacher along this journey. She is one of the most extraordinary human beings I have met. An inspiring person with a remarkably sharp intellect, lots of love, tons of professional experience combined with an even more remarkable wisdom and spiritual consciousness. I guess that's how words become poetic, and experiences become magical. I am honoured to be part of her community.

- Thomas Bjerkhede, Transformative StageSHIFT Leadership Coach and Consultant

Antoinette has a unique style and approach, and I'd emphasize her discernment and the ability to beautifully conceptualize complex ideas and get to the very core of the things. I am fascinated with the methodology that she created and with her constantly inquiring mind and lightness. Another unique thing is the community of late stage coaches and the depth of conversation that I rarely experience anywhere else.

 - Ekaterina Surkova, Transformative StageSHIFT Leadership Coach and Consultant

Hi, I'm Antoinette Braks,

Founder of StageSHIFT.

I enable Senior Executives and their Teams become much more effective business leaders quickly. They learn to rise above systemic complexity to master their inner self, find their voice, develop strategic focus, scale their business, and lead a more fulfilling life. Clients have increased their Leadership Effectiveness by 20% in 1-2 years, increased People Engagement by 30% in 6-months, and doubled their Business Revenues after just 3 months. 

In terms of credentials, I am a Master Certified Executive Coach with over 8,000 hours of Individual, Group and Team Coaching Experience with Senior Executives and Coaches following a 30-year global corporate career with Shell and Korn Ferry. I hold a PhD in Leadership Psychology, an MBA from London Business School, and an inter-systemic evolutionary Alchemist mindset. As author of Executive Coaching in Strategic Holistic Leadership (McGraw Hill 2020), I offer an adaptive, innovative and collaborative approach to Vertical Development and was honoured to win the CEO Award for Leadership Coaching 2020.

My career has always been important to me. I’ve been a bit of a crusader. This has enabled me to excel and also got me into hot water from time to time. I've learned how to bridge opportunity with reality, to align my passions, principles and purpose with the deeply transformative and systemic work I do with people. I am becoming more patiently aspirational, gently provocative, and humbly tenacious.

More than 50 highly qualified and equally committed and experienced Executive Coaches with international corporate careers behind them, have become certified as Transformative StageSHIFT Coaches. Located all around the world, we offer the distinct advantage of the mature Synergist or Alchemist Mindset. We embody a level of consciousness that offers deep personal inquiry, systemic dynamic meaning-making and a heartfelt presence to guide your leadership journey to become more.

A StageSHIFT Coach is not only a coach, consultant, mentor, companion, and guide. We are agents of conscious transformation.
Our later stage spectrum of consciousness at Synergist and Alchemist, together with 3rd generation Transformative StageSHIFT Coaching, provides you with the deeper insights and personal revelations to:
  • Deepen your understanding of self,
  • Elevate your perspective on the world,
  • Broaden your horizons over time, and
  • Evolve your appreciation of life.

Extraordinary Results Faster

Restructures on a horizontal level will tweak strategic focus but they won't transform the organization's capacity to realize more purposeful aspirations. As Einstein said, we cannot solve problems at the level they're created.

Our VISIONARY PURPOSE is to partner with strategic leaders to inspire and accelerate a quantum vertical shift in leadership capacity and effectiveness so we can cut through complexity and rise above volatility to co-create more sustainable, healthy and equitable business ecosystems where everyone flourishes.

With StageSHIFT, you can enable your clients to take their division or organization from Amber and Orange, to include Green and Teal at cross-boundary and upper levels (see diagram), so that everyone gets to level up and realize their latent inner potential! You can show them how to build a new upper level for the most Senior Executives and create the open space for everyone to rise to their latent potential.

In one 1,000-person organization, the collective Leadership Effectiveness of the top 75 leaders increased by 20% within 21-months of restructuring. In another, People Engagement leapt by 30% in just 6-months during an extensive merger of centralized business services. In a third 50-p trading business, revenues doubled within 6-months!

Our integrated approach to Vertical Strategic Holistic Development for Executive Leaders, Leadership Teams, Organizations, Regions, and Stakeholders, generates extraordinary results fast!


Antoinette's profound and rare capacity to simultaneously inspire developmental movement in individuals, teams and the wider community is remarkable. She is part of a class of brilliant, humble human beings, who invite you to fully meet yourself, both your shadows and unfolding potential, simply by their presence and capacity to hold that space.

Through her unique, well-researched body of work, she enables leaders to integrate business, spirituality, and human development in such a way that we all win: our planet, our communities, and our businesses. I feel privileged and honoured to be part of her community.

- Jacqueline van Paassen, Transformative StageSHIFT Executive Coach & Consultant

Antoinette is one of the most brilliant coaches I have ever experienced. Being both gentle and direct, intuitive and clear she generously and courageously shares her wisdom and insights.-Antoinette, it's a truly amazing experience, being guided and coached by you, in the spiritually connected space where you and I meet.

The StageSHIFT Coaching Certification Program is an incredibly rich program, bringing together frameworks and research that enables us to see vertical evolution in a new and holistic way. The Discovery Dialogues with Antoinette are a wonderful opportunity to deepen the understanding, making this program not just another certification, but an essential part of your soul evolution. It’s such a beautiful journey!

- Karin Hamrin, Leadership Coach in the Vertical Transformation of Leaders and Organizations

Without her firm, generous, friendly, thought-provoking, heart-opening and soul-freeing guidance, support and coaching throughout the program I wouldn’t be where I am today: totally on purpose with a big mind, open heart, free soul for inner bliss and the greater good.

I was preparing myself to be the solid holding space for CEOs and strategic leaders and knew I needed to do that specialised inner work with someone who is very established at a mature stage of consciousness. 

I notice that I bring more rigour, courage and crystal-clear intent in my coaching practice in recent months. I highly recommend StageSHIFT if you are a coach who aspires to expand your capacity to contribute to the evolution of your client leaders and their enterprises.

- Sharifah Raudhah AlQudsy, Transformative StageSHIFT Executive Coach

In Just 40 Weeks, You Could…

  • FREE¬†YOUR MIND by letting go of the past, living in the present, and shaping the future through your self-expression and self-awareness
  • MOVE INTO FLOW to become a highly effective and inspiring mature systemic Synergist¬†Coach with deeper access to insight
  • IN HALF THE TIME so you can generate a quantum shift in personal presence and peaceful¬†prosperity for you and your clients.

Our proven Vertical Systemic Holistic approach makes all the difference!

It generates rapid momentum, creates space for growth, expands your conscious awareness, and enables you to develop a calm, clear, open mind so you can guide clients to lead transformation strategically and systemically with integrity and courage, build a strong High Trust Team Performance Culture, and make a bigger difference in the world sooner!

Discover how to uplift your life, your coaching practice and integrate the knowhow to coach the maestro conductor of an incredible orchestra!


Impromptu Reflections

"I was quite attached to what I was doing, cause and effect and it will happen. And then to come up that notch, it's like being in water where you can't touch the bottom. Treading water is reinforcing that I'd better get used to this floating feeling. Even enjoying the process, it's not painful, just disconcerting. I think I've got more energy because of it, I’m feeling great!"

"Now surfing the chaos. Starting to get it, a very different person from what I used to be ... Confident, relaxed, calm and self-assured. Giving up control, giving up striving, surrender is a key thing to progress, a new architecture internally. Life is completely taken care of. This is a new way of being."

"Finding myself with more free time ... I now have time to synthesize: what’s my position going to be in the next meeting? More influential in meetings? Yes, absolutely."

"I was always intolerant of fools and cranky with idiotic people behaving badly ... Realizing that whatever happens in their life, they are trying to do the best they can. Huge shift ... Biggest shift of all!"

"Team members are starting to collaborate and starting to listen and consult more. I'm becoming really good with the collaborative stuff, finding the intersections, common ground ... building trusted relationships."

"There's a new sense of commitment and dedication to the bigger picture, and the challenging possibility of really realizing an aspirational purpose."

"My approach is successful, meeting every timeframe to the day. Tore down the transactional framework to focus on relationships. It’s unheard of to hit deadlines as consistently as this. Met every single deliverable on time every time. Our key supplier relationship evolved into a real partnership."

"Since our conversations, there are places I've gone to as a leader, that I would've have been blind to in the past. Really tuning into me, has allowed me to hold crucial conversations. Team members have been in tears because they're learning things that are fundamental to who they are. Authenticity breeds authenticity. Me growing is causing their growth!" 

The StageSHIFT from a high performing superman leader at Achievist (3rd Perspective) to a high-trust-team-performance-culture leader at Synergist (4th), involves quantum shifts in Mindset. To become a high performing leader @Achievist, we shift from a Fixed to a Growth Mindset; to become a high trust team performance leader @Synergist, we shift from an Agile, Curious Mindset to a Calm, Clear, Open and Collaborative Mindset.

I will be forever grateful to Antoinette for enabling me to fully grasp the vastness, importance and grandness of vertical development, yet making it easy to start infusing and transforming my own work with clients. Catch her program if you can - it might be the most uplifting decision in your life.

- Jessica Lowenhielm, Transformative StageSHIFT Leadership Coach

I feel and believe strongly that this is ‚Äúthe real deal‚ÄĚ in executive leadership development. As a humble attempt, I would say that it is unrivalled in its blend of science and applied wisdom, and in the inner more conscious self that evolves in embodied leadership presence, leading directly into culture change.

- Paul Smith, Transformative StageSHIFT Executive Coach

Through her collaborative, uplifting and deeply thought provoking approach, Antoinette challenged me to enquire deeply into my own development, examine my coaching practice and articulate concepts and ideas that had been just beyond my reach. It lifted my consciousness to another level. If you aspire to transformative change, Antoinette's work is brilliant - and the world needs more of it! 

- Heather Monro, Transformative StageSHIFT Leadership Coach

The Vertical Strategic Holistic Coaching Certification Program to Mature Synergist

Our 40-week StageSHIFT Program will enable you to ...

Adopt and apply new transformative ways of coaching Senior Executives that transcend outdated 20th century approaches and result in extraordinary sustainable people, culture and business outcomes.

We partner with Executive Clients to prompt and promote their Vertical Development over a 12-month period while also responding to and helping them to resolve their immediate challenges and dilemmas with probing inquiry and meaning-making from a later Stage Synergist Mindset.

Our Transformative Vertical Executive Coaching Program comprises 8 Modules pa including:

  • 24 online videos (30-mins each) distributed across the 8 distinctive high impact Modules, each curated with notes (30p each) with frameworks and techniques, models and processes, questions for reflection and recommendations¬†for implementation.
  • 10 Live Online 100-min Discovery Dialogues to explore content and respond to personal and coaching challenges in whatever situations are arising. Our time together is tailored to¬†meet your emergent needs while guiding you to¬†implement¬†the 8-Step StageSHIFT Architecture¬†effectively¬†so you gain the cumulative¬†benefits.
  • 10 Peer Mastermind Collaborations so you can work with¬†another coach¬†on the Program to talk through your understanding and application of the many leadership frameworks, techniques, processes and knowhow and learn from each other.
  • An Assignment¬†inviting you to apply each Module in practice. You then submit your Masterpiece-in-Progress¬†and any questions or concerns to¬†receive individual customized feedback and input.

Our Fast Track 8-Step StageSHIFT Solution integrates our proprietary RADAR Vertical Learning Methodology that increases self-awareness and ensures effective application in practice. We're not just sharing the knowledge, we partner with you to implement and succeed! RADAR takes place over a repeating 4-week cycle:

  • Week 1: Review & Reflection - 12 hours of online¬†videos that create the context (90-mins/Module that many view twice) and 300 pages of carefully curated RADAR Notes that offer the detailed content¬†embedded in the¬†learning process (Est. 2-hrs/Module).
  • Week 2: Awareness & Attention -¬†15 hours of live peer mastermind collaborations to explore and apply each Module so you can work through it with a colleague.
  • Week 3: Discovery Dialogue¬†- 17¬†hours of¬†strategically intense and holistically intimate live group webinars and individual Debriefs that will profoundly change¬†the way you think.
  • Week 4: Assignments & Application -¬†2-hrs to complete and later review each Assignment: your Masterpiece-in-Progress¬†with¬†individual customized feedback and suggestions,¬†for you to apply direct for yourself and your clients.
  • Ongoing: Results & Revelation - journaling and group sharing with each other.

This adds up to an estimated 60 high quality learning hours spread over 40 weeks, 1.5-hrs/week focused learning in addition to applied learning in your role as a Senior Executive Coach for your coaching practice and with clients. Executive Coaches have found it to be extraordinarily enriching, pragmatic and developmental, the perfect fast track toolkit on everything from setting strategic direction to resolving personal shadow!

Past participants have described the Program as a uniquely uplifting experience in terms of the breadth of models, frameworks, techniques and processes shared, and the depth of conversation held during our Discovery Dialogues. It's pragmatic and evolutionary business-wise, and leans into the depths of self for you to become a more authentic, confident, and extraordinarily effective leader with courageous integrity. It's an amazing leadership journey that will inspire you to realize your highest aspirations while resolving your deepest challenges.


The Series of 8 Modules are ...



Discover how to optimize your study, participation, collaboration, effectiveness, and evolution on this Program.



Build the Systemic Strategic Scaffolding to facilitate your own, your team and division's aspirational intent to re-imagine your place in the world, build a more conscious sustainable business, and co-create an open expansive space for conscious vertical growth at all levels in the organization.

  • Visionary Purpose and¬†Evolutionary Values
  • Cascading Team EQUIP Scorecards
  • Strategic Focus and Cross-Boundary Initiatives

The power of INTENTION catapults Vertical Development and the Systemic Strategic Scaffolding uplifts team accountability throughout the organization.



Explore the interweaving concepts of time and energy to significantly uplift your creative productivity and that of your executive leaders and their teams. By orchestrating engagement, streamlining work, and leveraging neuroscience, there is a magical shift in ingenuity and team engagement.

  • Dynamic Operating Rhythm to double creative productivity
  • Value Creation Streams beyond Position Descriptions
  • Liberating Meeting Agendas to create radical accountability

Enjoy moving into the flow of emergence with a mind free of distractions and focused on important strategic priorities from a mature 4th Perspective.



We turn inwards to cultivate our mindset and heartset, in relation to positive psychology, emotional awareness and resonance, conscious mindfulness, and wellbeing. We review and reframe internal voices and default responses while cultivating the gifts we share to build respectful relationships.

  • How to cultivate mindset and self-expression
  • The value of emotional dissonance and resonance
  • Identifying shadow and developing trust in relationships¬†

Our systemic 4th Perspective revises the significance of our emotional ripple effect. By becoming aware of mood as a contagious virus, we uplift culture.



While the sabotaging effect of the reactive amygdala needs conscious regulation, we can transcend emotional drama by resolving and healing personal shadow at 4th Perspective. This frees us from the distracting inner voices of our disparate selves and leads to a calm, clear, and open mind.

  • Emotional triggers, transference and throw-away lines
  • The G-R-I-E-F Shadow Resolution Process
  • Collective ancestral and cultural shadow

Identifying, resolving and healing shadow at source is an essential part of the journey at 4th Perspective and critical in the shift to mature Synergist.

Enabling Executive Coaches and Senior Executives become VIP - Visionary Inspiring Purposeful Leaders with a Synergist Mindset

This Program is especially suited to you if:

  1. You're an Executive Coach coaching or wishing to coach CXO and Senior Executives with strategic responsibility for a Division, Region, Business or Organization. 
  2. You wish elevate your consciousness to take your Coaching Practice to the next level of 3rd Generation Transformative Coaching.
  3. You wish to expand your Coaching repertoire to include evolutionary development of your clients' systemic context to Green and Teal.


The capacity to set and hold values-based standards, boundaries and priorities to create psychological safety for self and others is only found at mature Synergist. Taking responsibility for culture  increases authentic conscious engagement, shared vulnerability, and collaborative innovation.

  • Standing Your Ground¬†beyond¬†Expectations and¬†Rules
  • Ethical Standards through the¬†Stages of Development
  • How to Hold¬†Courageous Caring Conversations

Synergist Leaders hold the space for respectful relationships while voicing the truth and implications of systemic bias to inspire real culture change.



Undertake a Vertical Holistic Life Review to understand your history, reframe the narrative, redesign your identity, and shape a new destiny. We set the context of storytelling for deeper transformative meaning making, drawing on interpersonal dynamics and universal archetypes.

  • Stories as Meaning-Making Learning Vehicles
  • The Heroic Journey through 4th Perspective
  • Reframing¬†the past, in the present,¬†to shape¬†the future

Elevated interpretation and resonant imagination have the power to reforge memory and history to renew identity and destiny in profound ways.



Articulate your Voice to give the highest expression to your intrinsic purpose in life and business, and guide your many diverse stakeholders. We review the structure and tenor of presentations from Ted Talks to Conferences so you can create our own Unique Living Signature Presentation.

  • Allow your Personal Story to¬†bring life to your Presence
  • The 12 P's of Passionate Purposeful Presentations
  • Inspire, inform and invite your audience to join you.

The courage to step up into and stand strong with our own Voice in the business ecosystem is another distinctive capacity of the mature Synergist. 



This Module extends Synergist leadership to the wider business ecosystem to proactively build momentum across a broad stakeholder coalition including community interests to realize long-term sustainable outcomes for current and future generations.

  • Explore the wider socio-economic business ecosystem
  • Lead collaborative distributed stakeholder engagement
  • Build¬†multi-party coalitions for cross-cultural innovation.

It's no longer enough to act alone with partial responsibility for global issues. Generating synergy with all parties will yield integrated long term solutions.



Express, explain and explore the gifts, gratitude, and grace with which you leave the StageSHIFT Executive Leadership Program.

Set up a 1:1 Meeting with Dr Antoinette Braks to find out more and see if the Certification Program is a good fit for you.

Receive the first 2 Chapters for FREE.

Enjoy the first two chapters of Executive Coaching in Strategic Holistic Leadership to find out more about the History and Stages of Vertical Development. We'll also email our new insights, plays on words, our latest offers, and unfolding story. Click on the book to purchase it on Amazon.

Your contact details are private and confidential, and safeguarded on the well-protected Kajabi platform.

In these trying times the smooth day-to-day running of civic affairs is disrupted. Thus, it is more urgent than ever that more mature leaders and visionaries are at the helm of societies and corporations. As the speed and reach of global change and challenge in all areas of life is increasing, it becomes vital that more people develop post-conventional capacities: the ability to take multiple perspectives, think systemically, consider the long-term effects of decisions and base them on the best of available scientific evidence. This book offers a path to help leaders acquire these later stage characteristics.

- Susanne Cook-Greuter, Vertical Development Pioneer. Strategic Adviser & Research Director VDA

If executive coaching can support the transformation from Achievist to Synergist as this book lays out, it will become much more than the support towards achieving the next goal on the career ladder. It will become a transformational dialogue; a holistic path that can humanise our world.

- Richard Stelter, Author of 3rd Generation Coaching, Professor of Coaching Psychology, Copenhagen University


This is a much-needed, research-based book that shares crucial tools and techniques for coaches that are proven to move clients through the levels of developmental maturity. 

- Maureen Metcalf, Founder & CEO, Innovative Leadership Institute USA

Braks‚Äô brilliant work, supported by her research, has focused on a piv- otal arc in the developmental spectrum ‚Äď the capacity of our leaders and coaches to take a mature, fourth person perspective. She has accessed the most salient aspects of different developmental models to create an effective, practical and grounded approach for guiding those who are ready, opening their eyes to the next generation of coaching and leading. This is badly needed in our troubled world ‚Äď a world that is hungry for new eyes that will see what is not yet seen, and heal hidden dilemmas that have not yet been identified.

- Terri O'Fallon, Founder STAGES International & Global Thought Leader in Vertical Psychology